You bought EAN codes and Amazon is rejecting your product listing? Or you are wondering, before buying, whether our codes work on Amazon? This page gives you a straight answer — because it is the one topic nobody in our industry talks about honestly, and we prefer a well-informed customer to a quick sale.
✅ What works without any issue
Our EAN-13 codes are authentic, unique codes that are never reassigned. Today they work without difficulty on Cdiscount, Fnac, Rakuten, eBay, Etsy, Shopify, WooCommerce, PrestaShop, Google Shopping, Mirakl and the vast majority of platforms — as well as in physical stores (standard EAN-13 tills and scanners).
On Amazon, they also work in two very common cases:
- Attaching to an existing listing — your product already exists on Amazon and you add your offer to the listing: the code identifies your offer, it does not create the listing.
- Products without a registered brand, or sold as "generic" — via the GTIN exemption described below, which is now the recommended method.
⚠️ What gets stuck (and why)
Since 2025-2026, Amazon has tightened an automatic check when creating a listing under a registered brand: the platform verifies that the code belongs to a range registered in that brand's name in the official numbering registries. This check affects every code on the resale market — ours as well as any other supplier's, whatever the price.
Any seller promising you otherwise is setting you up for a bad surprise: read the customer reviews of any code reseller and you will find this very same topic.
In practice: if you create a listing for a registered brand using a purchased code (from us or anyone else), Amazon may reject it with an error such as 5665 or "the GTIN does not match the brand".
The good news: Amazon provides an official door for exactly this case — the GTIN exemption. It is free, usually granted in under 48 hours, and hundreds of thousands of sellers use it.
🔑 The GTIN exemption step by step (10 minutes)
- Log in to Seller Central, then open the "Apply for a GTIN exemption" page (Add a product → "I sell a product without a barcode").
- Select your product category and enter your brand name exactly as it will appear on your listings (or "Generic" for an unbranded product).
- Check eligibility: Amazon replies immediately for most categories.
- If asked, provide 2 real photos of the product and its packaging showing the brand permanently affixed (printed label, engraving — not a sheet of paper laid on top), or a brand authorisation letter.
- Submit: the answer usually arrives within a few minutes to 48 hours.
- Once the exemption is granted, create your listings without entering an EAN code for that brand and category. Your EAN codes remain in use for everything else: your labels, your logistics, your other sales channels.
Special case: your product is already listed on Amazon? No need to create a listing — simply add your offer to the existing one.
🛡️ Our commitment
- Transparency before purchase — at checkout, we ask whether your codes are intended for Amazon — precisely so we can point you in the right direction.
- Guidance — our support team guides you through the exemption process free of charge, with a reply within 24 business hours.
- Warranty — if you are still blocked on Amazon and the GTIN exemption does not apply to your case, we refund you. It's in writing, and we honour it.
Frequently Asked Questions
Is the GTIN exemption risky or "borderline"?
No — it is an official Amazon process, documented in Seller Central, designed exactly for this case.
Are my codes still useful if I sell on Amazon under an exemption?
Yes: labelling, inventory management, other marketplaces, physical stores, export — a product rarely lives on a single channel.
What about the other marketplaces?
No equivalent process is needed: our codes are accepted there directly.