{"id":3544,"date":"2023-08-30T23:31:43","date_gmt":"2023-08-30T21:31:43","guid":{"rendered":"https:\/\/www.ean-express.com\/ean-express\/o-que-e-um-codigo-de-barras-ean-historia-estrutura-e-importancia-no-comercio-moderno\/porque-e-que-os-codigos-ean-sao-importantes-no-comercio\/"},"modified":"2025-11-19T16:57:51","modified_gmt":"2025-11-19T15:57:51","slug":"porque-e-que-os-codigos-ean-sao-importantes-no-comercio","status":"publish","type":"page","link":"https:\/\/www.ean-express.com\/pt-pt\/ean-express\/o-que-e-um-codigo-de-barras-ean-historia-estrutura-e-importancia-no-comercio-moderno\/porque-e-que-os-codigos-ean-sao-importantes-no-comercio\/","title":{"rendered":"Porque \u00e9 que os c\u00f3digos EAN s\u00e3o importantes no com\u00e9rcio"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_773510110\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"container section-title-container\" ><h1 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"color:rgb(255, 255, 255);\">Porque \u00e9 que os c\u00f3digos EAN s\u00e3o importantes no retalho<\/span><b aria-hidden=\"true\"><\/b><\/h1><\/div>\n\n\t<div id=\"text-3409011276\" class=\"text\">\n\t\t\n\n<p>No mundo do com\u00e9rcio em constante evolu\u00e7\u00e3o, a utiliza\u00e7\u00e3o dos c\u00f3digos EAN (European Article Number) desempenha um papel crucial para as empresas.<\/p>\n<p>Estes c\u00f3digos s\u00e3o muito mais do que uma s\u00e9rie de n\u00fameros impressos na embalagem; tornaram-se a base de uma gest\u00e3o eficaz dos produtos e da experi\u00eancia do cliente.<\/p>\n<p>Vamos descobrir porque \u00e9 que os c\u00f3digos EAN s\u00e3o t\u00e3o importantes no com\u00e9rcio moderno.<\/p>\n\t\t\n<style>\n#text-3409011276 {\n  font-size: 1.25rem;\n  line-height: 1.25;\n  text-align: left;\n  color: rgb(255, 255, 255);\n}\n#text-3409011276 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1786233273\">\n\n\n\t<div id=\"col-1707972464\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"\/\" class=\"button secondary is-large\" style=\"padding:10px 20px 10px 20px;\">\n\t\t<span>Clica aqui para obteres c\u00f3digos EAN em 3 minutos<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_773510110 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(68, 96, 132);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1514152044\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-540427575\">\n\n\n\t<div id=\"col-453083088\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_150843608\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_150843608 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-418385494\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Facilita o acompanhamento dos produtos<\/strong><\/h2>\n<p>Os c\u00f3digos EAN desempenham um papel essencial para permitir que os produtos sejam rastreados com a m\u00e1xima precis\u00e3o ao longo do seu ciclo de vida, desde a fase de fabrico at\u00e9 \u00e0 venda final.<\/p>\n<p>Esta funcionalidade not\u00e1vel garante uma visibilidade completa e ininterrupta em toda a cadeia de abastecimento. Como resultado, os riscos inerentes \u00e0 perda e deteriora\u00e7\u00e3o s\u00e3o significativamente minimizados, ajudando a criar um ambiente empresarial mais robusto e eficiente. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1514152044 {\n  padding-top: 20px;\n  padding-bottom: 20px;\n}\n#section_1514152044 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_899821697\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-903584673\">\n\n\n\t<div id=\"col-1206705465\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Garante a autenticidade do produto<\/strong><\/h2>\n<p>Atualmente, os consumidores valorizam bastante a autenticidade dos produtos que escolhem. Neste sentido, os c\u00f3digos EAN revelam-se uma das solu\u00e7\u00f5es mais fi\u00e1veis para autenticar a origem e a legitimidade de um produto. <\/p>\n<p>Esta capacidade de estabelecer uma rastreabilidade clara e de garantir a autenticidade dos artigos contribui significativamente para refor\u00e7ar a confian\u00e7a m\u00fatua entre a empresa e o cliente.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1225674602\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_747136027\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_747136027 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_899821697 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_899821697 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_792827908\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1182275118\">\n\n\n\t<div id=\"col-1156305148\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_777036351\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_777036351 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-522204990\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Optimiza a gest\u00e3o de stocks<\/strong><\/h2>\n<p>Uma gest\u00e3o exacta das exist\u00eancias continua a ser crucial para evitar potenciais faltas ou excedentes que possam prejudicar as opera\u00e7\u00f5es. A este respeito, os c\u00f3digos EAN s\u00e3o um trunfo importante, simplificando a monitoriza\u00e7\u00e3o dos n\u00edveis de stock em tempo real. <\/p>\n<p>Esta funcionalidade est\u00e1 a revelar-se uma ajuda preciosa para as empresas, orientando-as para uma gest\u00e3o optimizada dos seus invent\u00e1rios e contribuindo para uma maior efici\u00eancia operacional.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_792827908 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_792827908 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1243680617\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-787073979\">\n\n\n\t<div id=\"col-241307789\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Melhora a experi\u00eancia do cliente<\/strong><\/h2>\n<p>Os c\u00f3digos EAN trazem uma acelera\u00e7\u00e3o bem-vinda ao processo de checkout, resultando numa melhoria tang\u00edvel da experi\u00eancia de compra do cliente.<\/p>\n<p>Al\u00e9m disso, estes c\u00f3digos oferecem uma conveni\u00eancia acrescida, permitindo aos clientes procurar produtos online de forma r\u00e1pida e eficiente. Esta combina\u00e7\u00e3o de simplicidade na loja e acessibilidade online refor\u00e7a a intera\u00e7\u00e3o positiva entre os consumidores e os produtos, contribuindo para uma experi\u00eancia de compra agrad\u00e1vel. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-348964311\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1949069362\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1949069362 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1243680617 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1243680617 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_426335850\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1499106926\">\n\n\n\t<div id=\"col-1601588637\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1667719066\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1667719066 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-225845559\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Refor\u00e7a a tua presen\u00e7a online<\/strong><\/h2>\n<p>As plataformas de venda em linha utilizam frequentemente c\u00f3digos EAN para listar os produtos.<\/p>\n<p>Ter os c\u00f3digos EAN corretos d\u00e1 \u00e0s empresas a oportunidade de se expandirem para novas plataformas, aumentando significativamente a sua visibilidade online.<\/p>\n<p>Esta abordagem proactiva abre horizontes promissores e permite \u00e0s empresas chegar a um p\u00fablico mais vasto, refor\u00e7ando a sua presen\u00e7a e influ\u00eancia no mercado online.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_426335850 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_426335850 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_935621984\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1021468906\">\n\n\n\t<div id=\"col-847905420\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Facilita a compara\u00e7\u00e3o de pre\u00e7os<\/strong><\/h2>\n<p>Os c\u00f3digos EAN tornam desconcertantemente f\u00e1cil a compara\u00e7\u00e3o de pre\u00e7os entre diferentes retalhistas.<\/p>\n<p>Gra\u00e7as a eles, os consumidores podem identificar rapidamente as melhores ofertas, contribuindo para uma experi\u00eancia de compra informada e vantajosa.<\/p>\n<p>Ao mesmo tempo, as empresas tamb\u00e9m beneficiam desta din\u00e2mica, ajustando os seus pre\u00e7os para se manterem competitivas no mercado. Esta intera\u00e7\u00e3o construtiva promove um ambiente empresarial din\u00e2mico em que a inova\u00e7\u00e3o e a concorr\u00eancia beneficiam tanto os consumidores como as empresas. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1281373961\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1906192526\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1906192526 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_935621984 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_935621984 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_119831873\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1267575404\">\n\n\n\t<div id=\"col-429518551\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_597976122\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_597976122 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1465190207\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Contribui para a luta contra a contrafa\u00e7\u00e3o<\/strong><\/h2>\n<p>A luta contra a contrafa\u00e7\u00e3o continua a ser um grande desafio para muitas empresas.<\/p>\n<p>Os c\u00f3digos EAN oferecem uma solu\u00e7\u00e3o concreta, refor\u00e7ando a prote\u00e7\u00e3o contra esta amea\u00e7a. Gra\u00e7as \u00e0 sua capacidade de rastreabilidade rigorosa e \u00e0 sua capacidade de identificar claramente os produtos genu\u00ednos, os c\u00f3digos EAN aumentam a barreira \u00e0 autenticidade. <\/p>\n<p>Esta evolu\u00e7\u00e3o promissora est\u00e1 a gerar uma maior confian\u00e7a entre os consumidores, promovendo um ambiente empresarial mais seguro e pr\u00f3spero.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_119831873 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_119831873 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_898742236\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1120467142\">\n\n\n\t<div id=\"col-1557757308\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>C\u00f3digos EAN e mercados<\/strong><\/h2>\n<p>No mundo dos mercados em linha, a exig\u00eancia de c\u00f3digos EAN para listar produtos \u00e9 comum.<\/p>\n<p>Esta pr\u00e1tica desempenha um papel importante na normaliza\u00e7\u00e3o das informa\u00e7\u00f5es sobre os produtos e na cria\u00e7\u00e3o de uma experi\u00eancia de compra mais f\u00e1cil para os clientes em diferentes plataformas.<\/p>\n<p>Ao adoptarem esta abordagem, as empresas refor\u00e7am a sua presen\u00e7a no mercado digital, ao mesmo tempo que oferecem aos clientes uma navega\u00e7\u00e3o sem problemas e uma maior confian\u00e7a nas suas compras online. Esta abordagem ajuda inegavelmente a construir rela\u00e7\u00f5es s\u00f3lidas entre as empresas e os seus clientes. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-348308530\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1712785005\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1712785005 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_898742236 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_898742236 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_624872762\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"text-3352183408\" class=\"text\">\n\t\t\n\n<p>Os c\u00f3digos EAN s\u00e3o muito mais do que simples n\u00fameros nas embalagens; s\u00e3o a base sobre a qual se constr\u00f3i uma gest\u00e3o de produtos bem sucedida e uma experi\u00eancia excecional para o cliente.<\/p>\n<p>Do controlo de stocks \u00e0 luta contra a contrafa\u00e7\u00e3o, a sua import\u00e2ncia para o panorama comercial atual \u00e9 simplesmente indiscut\u00edvel.<\/p>\n<p>O seu papel como catalisador de um crescimento equilibrado e de uma intera\u00e7\u00e3o satisfat\u00f3ria com o cliente ilustra perfeitamente a sua influ\u00eancia positiva na evolu\u00e7\u00e3o do mundo do com\u00e9rcio.<\/p>\n\t\t\n<style>\n#text-3352183408 {\n  font-size: 1.25rem;\n  line-height: 1;\n  text-align: left;\n  color: rgb(249, 249, 249);\n}\n#text-3352183408 > * {\n  color: rgb(249, 249, 249);\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1237928076\">\n\n\n\t<div id=\"col-1712178150\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"\/\" class=\"button secondary is-large\" style=\"padding:10px 20px 10px 20px;\">\n\t\t<span>Clica aqui para obteres c\u00f3digos EAN em 3 minutos<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_624872762 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(68, 96, 132);\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-1765704260\">\n\n\n\t<div id=\"col-941315326\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"accordion\">\n\n\t<div id=\"accordion-281872048\" class=\"accordion-item\">\n\t\t<a id=\"accordion-281872048-label\" class=\"accordion-title plain\" href=\"#accordion-item-preciso-de-obter-um-c\u00f3digo-ean-para-cada-variante-de-um-produto?\" aria-expanded=\"false\" aria-controls=\"accordion-281872048-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Preciso de obter um c\u00f3digo EAN para cada variante de um produto?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-281872048-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-281872048-label\">\n\t\t\t\n\n<p>Sim, a atribui\u00e7\u00e3o de c\u00f3digos EAN separados a cada variante permite uma gest\u00e3o precisa e uma identifica\u00e7\u00e3o clara.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1870817394\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1870817394-label\" class=\"accordion-title plain\" href=\"#accordion-item-os-c\u00f3digos-ean-mudam-com-o-tempo?\" aria-expanded=\"false\" aria-controls=\"accordion-1870817394-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Os c\u00f3digos EAN mudam com o tempo?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1870817394-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1870817394-label\">\n\t\t\t\n\n<p>N\u00e3o, uma vez atribu\u00eddo, um c\u00f3digo EAN espec\u00edfico permanece o mesmo para esse produto.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3906818207\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3906818207-label\" class=\"accordion-title plain\" href=\"#accordion-item-os-c\u00f3digos-ean-s\u00e3o-reconhecidos-em-todo-o-mundo?\" aria-expanded=\"false\" aria-controls=\"accordion-3906818207-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Os c\u00f3digos EAN s\u00e3o reconhecidos em todo o mundo?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3906818207-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3906818207-label\">\n\t\t\t\n\n<p>Sim, os c\u00f3digos EAN s\u00e3o utilizados internacionalmente para identificar produtos de forma normalizada.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3123012510\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3123012510-label\" class=\"accordion-title plain\" href=\"#accordion-item-posso-reutilizar-um-c\u00f3digo-ean-para-um-produto-diferente?\" aria-expanded=\"false\" aria-controls=\"accordion-3123012510-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Posso reutilizar um c\u00f3digo EAN para um produto diferente?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3123012510-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3123012510-label\">\n\t\t\t\n\n<p>N\u00e3o, cada c\u00f3digo EAN \u00e9 \u00fanico e s\u00f3 pode ser atribu\u00eddo a um \u00fanico produto.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2954538090\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2954538090-label\" class=\"accordion-title plain\" href=\"#accordion-item-as-pequenas-empresas-tamb\u00e9m-precisam-de-c\u00f3digos-ean?\" aria-expanded=\"false\" aria-controls=\"accordion-2954538090-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>As pequenas empresas tamb\u00e9m precisam de c\u00f3digos EAN?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2954538090-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2954538090-label\">\n\t\t\t\n\n<p>Podes crer! Os c\u00f3digos EAN n\u00e3o s\u00e3o apenas para as grandes empresas. De facto, s\u00e3o t\u00e3o importantes, se n\u00e3o mais, para as pequenas empresas.  <\/p>\n<p>Os c\u00f3digos EAN oferecem \u00e0s pequenas empresas uma oportunidade valiosa para melhorarem a sua visibilidade em linha, cumprirem os requisitos dos mercados e refor\u00e7arem a sua credibilidade junto dos consumidores.<\/p>\n<p>S\u00e3o uma ferramenta essencial para uma gest\u00e3o eficiente dos stocks, uma identifica\u00e7\u00e3o exacta dos produtos e uma experi\u00eancia perfeita para o cliente.<\/p>\n<p>A ado\u00e7\u00e3o de c\u00f3digos EAN permite \u00e0s pequenas empresas posicionarem-se com confian\u00e7a no mercado competitivo, abrindo caminho para o crescimento e o sucesso.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":3524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3544","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=3544"}],"version-history":[{"count":2,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3544\/revisions"}],"predecessor-version":[{"id":3548,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3544\/revisions\/3548"}],"up":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3524"}],"wp:attachment":[{"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=3544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}