{"id":3536,"date":"2023-08-30T22:52:36","date_gmt":"2023-08-30T20:52:36","guid":{"rendered":"https:\/\/www.ean-express.com\/ean-express\/o-que-e-um-codigo-de-barras-ean-historia-estrutura-e-importancia-no-comercio-moderno\/desvendar-a-estrutura-dos-codigos-ean-uma-viagem-ao-coracao-da-identificacao-de-produtos\/"},"modified":"2025-11-19T16:57:47","modified_gmt":"2025-11-19T15:57:47","slug":"desvendar-a-estrutura-dos-codigos-ean-uma-viagem-ao-coracao-da-identificacao-de-produtos","status":"publish","type":"page","link":"https:\/\/www.ean-express.com\/pt-pt\/ean-express\/o-que-e-um-codigo-de-barras-ean-historia-estrutura-e-importancia-no-comercio-moderno\/desvendar-a-estrutura-dos-codigos-ean-uma-viagem-ao-coracao-da-identificacao-de-produtos\/","title":{"rendered":"Desvendar a estrutura dos c\u00f3digos EAN: uma viagem ao cora\u00e7\u00e3o da identifica\u00e7\u00e3o de produtos"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_1919122795\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"container section-title-container\" ><h1 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"color:rgb(255, 255, 255);\">Como est\u00e3o estruturados os c\u00f3digos EAN?<\/span><b aria-hidden=\"true\"><\/b><\/h1><\/div>\n\n\t<div id=\"text-3061133571\" class=\"text\">\n\t\t\n\n<p>C\u00f3digos EAN, ou <span class=\"ILfuVd\" lang=\"en\"><span class=\"hgKElc\">N\u00famero Europeu<\/span><\/span> s\u00e3o uma pe\u00e7a crucial no puzzle do com\u00e9rcio moderno.<\/p>\n<p>Se j\u00e1 fizeste compras online ou numa loja, provavelmente j\u00e1 te deparaste com aqueles c\u00f3digos de barras que parecem misteriosos \u00e0 primeira vista.<\/p>\n<p>Neste artigo, vamos mergulhar nas profundezas dos c\u00f3digos EAN, compreender a sua estrutura e descobrir porque s\u00e3o t\u00e3o essenciais para o mundo do com\u00e9rcio.<\/p>\n\t\t\n<style>\n#text-3061133571 {\n  font-size: 1.25rem;\n  line-height: 1.25;\n  text-align: left;\n  color: rgb(255, 255, 255);\n}\n#text-3061133571 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1301239912\">\n\n\n\t<div id=\"col-1925009128\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"\/\" class=\"button secondary is-large\" style=\"padding:10px 20px 10px 20px;\">\n\t\t<span>Clica aqui para obteres c\u00f3digos EAN em 3 minutos<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1919122795 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(68, 96, 132);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_971154643\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1505671036\">\n\n\n\t<div id=\"col-1452848877\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1338182030\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1338182030 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-300260585\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Compreender os c\u00f3digos EAN<\/strong><\/h2>\n<p>Os c\u00f3digos EAN s\u00e3o essencialmente <strong>identificadores \u00fanicos<\/strong> atribu\u00eddos a cada produto no mercado.<\/p>\n<p>Permite que os artigos sejam identificados com rapidez e precis\u00e3o, tanto no ponto de venda como no mundo digital. Existem diferentes tipos de c\u00f3digo EAN, mas os mais comuns s\u00e3o o EAN-13 e o EAN-8. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_971154643 {\n  padding-top: 20px;\n  padding-bottom: 20px;\n}\n#section_971154643 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_399405460\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-78174203\">\n\n\n\t<div id=\"col-207198187\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Componentes do c\u00f3digo EAN<\/strong><\/h2>\n<p>Um c\u00f3digo EAN \u00e9 composto por v\u00e1rios elementos-chave que fornecem informa\u00e7\u00f5es espec\u00edficas sobre o produto.<\/p>\n<p> <strong> O prefixo <\/strong>, o c\u00f3digo do fabricante, o c\u00f3digo do produto e o d\u00edgito de controlo formam o c\u00f3digo EAN completo. Cada um destes elementos desempenha um papel crucial na cria\u00e7\u00e3o de um c\u00f3digo \u00fanico e significativo. <\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2010212823\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1448400853\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1448400853 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_399405460 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_399405460 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_646205829\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1433925778\">\n\n\n\t<div id=\"col-459828851\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1620794021\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1620794021 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-695672091\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>A estrutura do EAN-13<\/strong><\/h2>\n<p>O EAN-13, um dos tipos de c\u00f3digo EAN mais difundidos, merece uma aten\u00e7\u00e3o especial.<\/p>\n<p>Composto por 13 d\u00edgitos, fornece informa\u00e7\u00f5es pormenorizadas sobre o pa\u00eds de origem, o fabricante e o pr\u00f3prio produto. Por exemplo, os primeiros d\u00edgitos do c\u00f3digo EAN-13 representam o prefixo atribu\u00eddo ao pa\u00eds de origem ou a uma regi\u00e3o espec\u00edfica. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_646205829 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_646205829 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1630413964\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1227281897\">\n\n\n\t<div id=\"col-1147053813\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>A estrutura do EAN-8<\/strong><\/h2>\n<p>Tal como o EAN-13, o EAN-8 \u00e9 um identificador \u00fanico, mas \u00e9 mais curto, com apenas 8 d\u00edgitos.<\/p>\n<p>\u00c9 frequentemente utilizado para produtos pequenos, em que o espa\u00e7o \u00e9 limitado. Apesar do seu comprimento reduzido, o EAN-8 segue o mesmo padr\u00e3o l\u00f3gico em termos de estrutura, com prefixos atribu\u00eddos de forma semelhante. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1931557009\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1312978398\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1312978398 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1630413964 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1630413964 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_11609113\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-648957336\">\n\n\n\t<div id=\"col-1636382890\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_210134012\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_210134012 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2038039952\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Vantagens dos c\u00f3digos EAN<\/strong><\/h2>\n<p>Os c\u00f3digos EAN oferecem uma infinidade de vantagens aos v\u00e1rios intervenientes no com\u00e9rcio.<\/p>\n<p>Os retalhistas podem gerir os seus stocks de forma mais eficiente, enquanto os fabricantes podem acompanhar os seus produtos ao longo da cadeia de abastecimento. Para os consumidores, os c\u00f3digos EAN permitem compras mais informadas e uma melhor experi\u00eancia de compra. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_11609113 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_11609113 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_382235507\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1814124202\">\n\n\n\t<div id=\"col-1533820184\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Criar c\u00f3digos EAN<\/strong><\/h2>\n<p>A gera\u00e7\u00e3o de c\u00f3digos EAN requer uma abordagem estruturada. Estamos aqui para facilitar esta tarefa para ti. O nosso site permite-te comprar c\u00f3digos EAN prontos a usar em apenas 3 minutos.  <\/p>\n<p>Seguindo os passos adequados, podes garantir que os teus produtos s\u00e3o corretamente identificados e rastreados em todas as fases.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1459672232\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1564857256\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1564857256 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_382235507 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_382235507 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1093179088\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1151900838\">\n\n\n\t<div id=\"col-753706234\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1581136359\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1581136359 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-522178240\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>C\u00f3digos EAN e leitura de c\u00f3digos de barras<\/strong><\/h2>\n<p>Os leitores de c\u00f3digos de barras desempenham um papel fundamental na leitura e interpreta\u00e7\u00e3o dos c\u00f3digos EAN.<\/p>\n<p>Estes dispositivos utilizam tecnologias \u00f3pticas para traduzir os c\u00f3digos em informa\u00e7\u00f5es compreens\u00edveis. Os c\u00f3digos EAN s\u00e3o essenciais nos sistemas de ponto de venda, assegurando a fluidez das transac\u00e7\u00f5es. <\/p>\n<p> <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1093179088 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1093179088 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1870997332\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-761158550\">\n\n\n\t<div id=\"col-1380263310\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>C\u00f3digos EAN no com\u00e9rcio eletr\u00f3nico<\/strong><\/h2>\n<p>No mundo do com\u00e9rcio eletr\u00f3nico, os c\u00f3digos EAN s\u00e3o essenciais para identificar os produtos.<\/p>\n<p>Quando os consumidores fazem compras em linha, os c\u00f3digos EAN garantem que recebem os produtos corretos. Isto reduz as devolu\u00e7\u00f5es e melhora a satisfa\u00e7\u00e3o do cliente. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1798039325\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1459883652\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1459883652 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1870997332 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1870997332 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_636956276\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1993517183\">\n\n\n\t<div id=\"col-113747092\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_290213114\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_290213114 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1592409083\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Normaliza\u00e7\u00e3o mundial<\/strong><\/h2>\n<p>A organiza\u00e7\u00e3o desempenha um papel fundamental na normaliza\u00e7\u00e3o dos c\u00f3digos EAN a n\u00edvel mundial.<\/p>\n<p>Esta normaliza\u00e7\u00e3o facilita o com\u00e9rcio internacional, eliminando as barreiras lingu\u00edsticas e potenciais confus\u00f5es. Os c\u00f3digos EAN s\u00e3o uma linguagem universal compreendida por empresas de todo o mundo. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_636956276 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_636956276 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1524431475\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"text-1263709849\" class=\"text\">\n\t\t\n\n<p>Os c\u00f3digos EAN s\u00e3o muito mais do que simples sequ\u00eancias de n\u00fameros.<\/p>\n<p>S\u00e3o os pilares do com\u00e9rcio moderno, oferecendo um m\u00e9todo estruturado e normalizado de identifica\u00e7\u00e3o e rastreio de produtos.<\/p>\n<p>Quer seja em lojas f\u00edsicas ou em linha, os c\u00f3digos EAN desempenham um papel essencial na nossa experi\u00eancia de consumo. Se compreenderes como est\u00e3o estruturados e como funcionam, podemos apreciar o profundo impacto que t\u00eam na forma como compramos e vendemos produtos. <\/p>\n\t\t\n<style>\n#text-1263709849 {\n  font-size: 1.25rem;\n  line-height: 1;\n  text-align: left;\n  color: rgb(249, 249, 249);\n}\n#text-1263709849 > * {\n  color: rgb(249, 249, 249);\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-618150196\">\n\n\n\t<div id=\"col-858789335\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"\/\" class=\"button secondary is-large\" style=\"padding:10px 20px 10px 20px;\">\n\t\t<span>Clica aqui para obteres c\u00f3digos EAN em 3 minutos<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1524431475 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(68, 96, 132);\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-911906246\">\n\n\n\t<div id=\"col-487408196\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"accordion\">\n\n\t<div id=\"accordion-287598833\" class=\"accordion-item\">\n\t\t<a id=\"accordion-287598833-label\" class=\"accordion-title plain\" href=\"#accordion-item-todos-os-produtos-t\u00eam-c\u00f3digos-ean?\" aria-expanded=\"false\" aria-controls=\"accordion-287598833-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Todos os produtos t\u00eam c\u00f3digos EAN?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-287598833-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-287598833-label\">\n\t\t\t\n\n<p>Sim, a maioria dos produtos dispon\u00edveis para compra tem c\u00f3digos EAN para efeitos de identifica\u00e7\u00e3o.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3286840209\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3286840209-label\" class=\"accordion-title plain\" href=\"#accordion-item-posso-reutilizar-um-c\u00f3digo-ean-para-um-produto-diferente?\" aria-expanded=\"false\" aria-controls=\"accordion-3286840209-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Posso reutilizar um c\u00f3digo EAN para um produto diferente?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3286840209-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3286840209-label\">\n\t\t\t\n\n<p>N\u00e3o, os c\u00f3digos EAN t\u00eam de ser \u00fanicos para cada produto, de modo a garantir um seguimento exato.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3655594802\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3655594802-label\" class=\"accordion-title plain\" href=\"#accordion-item-os-c\u00f3digos-ean-s\u00e3o-iguais-aos-c\u00f3digos-upc?\" aria-expanded=\"false\" aria-controls=\"accordion-3655594802-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Os c\u00f3digos EAN s\u00e3o iguais aos c\u00f3digos UPC?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3655594802-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3655594802-label\">\n\t\t\t\n\n<p>Os c\u00f3digos EAN e UPC s\u00e3o semelhantes, mas t\u00eam aplica\u00e7\u00f5es regionais diferentes.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-878091725\" class=\"accordion-item\">\n\t\t<a id=\"accordion-878091725-label\" class=\"accordion-title plain\" href=\"#accordion-item-qual-\u00e9-o-papel-do-prefixo-num-c\u00f3digo-ean?\" aria-expanded=\"false\" aria-controls=\"accordion-878091725-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Qual \u00e9 o papel do prefixo num c\u00f3digo EAN?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-878091725-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-878091725-label\">\n\t\t\t\n\n<p>O prefixo indica o pa\u00eds de origem ou uma regi\u00e3o espec\u00edfica, bem como o fabricante.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3206170111\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3206170111-label\" class=\"accordion-title plain\" href=\"#accordion-item-existem-alternativas-aos-c\u00f3digos-ean-para-identificar-produtos?\" aria-expanded=\"false\" aria-controls=\"accordion-3206170111-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Existem alternativas aos c\u00f3digos EAN para identificar produtos?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3206170111-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3206170111-label\">\n\t\t\t\n\n<p>Embora existam alternativas, como os c\u00f3digos QR, os c\u00f3digos EAN continuam a ser amplamente utilizados e reconhecidos.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":3524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3536","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=3536"}],"version-history":[{"count":2,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3536\/revisions"}],"predecessor-version":[{"id":3540,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3536\/revisions\/3540"}],"up":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/pages\/3524"}],"wp:attachment":[{"href":"https:\/\/www.ean-express.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=3536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}