{"id":3533,"date":"2023-08-30T23:31:43","date_gmt":"2023-08-30T21:31:43","guid":{"rendered":"https:\/\/www.ean-express.com\/ean-express\/what-is-an-ean-barcode-history-structure-and-importance-in-modern-trade\/why-ean-codes-are-important-in-commerce\/"},"modified":"2025-11-19T16:57:46","modified_gmt":"2025-11-19T15:57:46","slug":"why-ean-codes-are-important-in-commerce","status":"publish","type":"page","link":"https:\/\/www.ean-express.com\/en\/ean-express\/what-is-an-ean-barcode-history-structure-and-importance-in-modern-trade\/why-ean-codes-are-important-in-commerce\/","title":{"rendered":"Why EAN codes are important in commerce"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_2107018124\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"container section-title-container\" ><h1 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"color:rgb(255, 255, 255);\">Why EAN Codes Are Important in Retail<\/span><b aria-hidden=\"true\"><\/b><\/h1><\/div>\n\n\t<div id=\"text-3163990527\" class=\"text\">\n\t\t\n\n<p>In the ever-changing world of commerce, the use of EAN (European Article Number) codes plays a crucial role for companies.<\/p>\n<p>These codes are much more than a series of numbers printed on packaging; they have become the foundation of effective product management and customer experience.<\/p>\n<p>Let&#8217;s find out why EAN codes are so important to modern commerce.<\/p>\n\t\t\n<style>\n#text-3163990527 {\n  font-size: 1.25rem;\n  line-height: 1.25;\n  text-align: left;\n  color: rgb(255, 255, 255);\n}\n#text-3163990527 > * {\n  color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1866823150\">\n\n\n\t<div id=\"col-1902915347\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"\/\" class=\"button secondary is-large\" style=\"padding:10px 20px 10px 20px;\">\n\t\t<span>Click here to get EAN codes in 3 minutes<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2107018124 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(68, 96, 132);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_169774388\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1874563799\">\n\n\n\t<div id=\"col-415217576\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_979420209\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapter1.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_979420209 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1834608241\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Facilitates product tracking<\/strong><\/h2>\n<p>EAN codes play an essential role in enabling extremely precise tracking of products throughout their life cycle, from manufacturing to final sale.<\/p>\n<p>This remarkable functionality ensures complete, uninterrupted visibility across the entire supply chain. As a result, the risks inherent in loss and spoilage are considerably minimized, helping to create a more robust and efficient business environment. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_169774388 {\n  padding-top: 20px;\n  padding-bottom: 20px;\n}\n#section_169774388 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1737167059\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1951293476\">\n\n\n\t<div id=\"col-673252316\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Ensures product authenticity<\/strong><\/h2>\n<p>These days, consumers place considerable value on the authenticity of the products they choose. With this in mind, EAN codes are proving to be one of the most reliable solutions for authenticating a product&#8217;s origin and legitimacy. <\/p>\n<p>This ability to establish clear traceability and guarantee the authenticity of items contributes significantly to strengthening mutual trust between company and customer.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-31916975\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_822219075\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre2.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_822219075 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1737167059 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1737167059 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_476005828\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-426311477\">\n\n\n\t<div id=\"col-940471607\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_205938775\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre3-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_205938775 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1152903942\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Optimize inventory management<\/strong><\/h2>\n<p>Precise inventory management remains crucial to avoid any shortages or surpluses that could hamper operations. In this respect, EAN codes are a major asset, simplifying the monitoring of stock levels in real time. <\/p>\n<p>This functionality is proving to be an invaluable aid to companies, guiding them towards optimal management of their inventories and contributing to greater operational efficiency.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_476005828 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_476005828 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_200215872\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-382731325\">\n\n\n\t<div id=\"col-33889876\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Improves Customer Experience<\/strong><\/h2>\n<p>EAN codes bring a welcome acceleration to the checkout process, resulting in a tangible improvement in the customer&#8217;s shopping experience.<\/p>\n<p>What&#8217;s more, these codes offer added convenience by enabling customers to search for products quickly and efficiently online. This combination of in-store simplicity and online accessibility reinforces the positive interaction between consumers and products, contributing to a highly enjoyable shopping experience. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1266303727\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_128823263\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre4.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_128823263 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_200215872 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_200215872 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_584800245\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1800266694\">\n\n\n\t<div id=\"col-655192925\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1969263180\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre5-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1969263180 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2000100373\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Strengthen your online presence<\/strong><\/h2>\n<p>Online sales platforms frequently use EAN codes to list products.<\/p>\n<p>Having the right EAN codes gives companies the opportunity to expand to new platforms, significantly increasing their online visibility.<\/p>\n<p>This proactive approach opens up promising horizons and enables companies to reach a wider audience, strengthening their presence and influence in the online marketplace.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_584800245 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_584800245 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_922184826\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1804916135\">\n\n\n\t<div id=\"col-2071771818\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Makes it easy to compare prices<\/strong><\/h2>\n<p>EAN codes make it easy to compare prices between retailers.<\/p>\n<p>Thanks to them, consumers are able to quickly identify the best offers, contributing to an informed and advantageous shopping experience.<\/p>\n<p>At the same time, companies also benefit from this dynamic by adjusting their prices to remain competitive in the marketplace. This constructive interaction fosters a dynamic business environment where innovation and competition benefit consumers and companies alike. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2144614101\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_323471174\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre6-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_323471174 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_922184826 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_922184826 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1704916708\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-1136500875\">\n\n\n\t<div id=\"col-1381525948\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1462436845\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-400x400.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7-100x100.webp 100w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre7.webp 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1462436845 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-742278042\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>Contributes to the fight against counterfeiting<\/strong><\/h2>\n<p>The fight against counterfeiting remains a major challenge for many companies.<\/p>\n<p>EAN codes provide a concrete solution, strengthening protection against this threat. Thanks to their rigorous traceability capabilities and their ability to clearly identify genuine products, EAN codes raise the barrier to authenticity. <\/p>\n<p>This promising development is generating greater confidence among consumers, fostering a safer, more prosperous business environment.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1704916708 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1704916708 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1480616120\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large align-middle\"  id=\"row-802082916\">\n\n\n\t<div id=\"col-335725000\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h2><strong>EAN Codes and Marketplaces<\/strong><\/h2>\n<p>In the world of online marketplaces, the requirement for EAN codes to list products is commonplace.<\/p>\n<p>This practice plays a major role in standardizing product information and creating a smoother shopping experience for customers across multiple platforms.<\/p>\n<p>By adopting this approach, companies strengthen their presence in the digital marketplace, while offering customers seamless navigation and increased confidence in their online purchases. Such an approach undeniably contributes to building strong relationships between companies and their customers. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1163087250\" class=\"col hide-for-small medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_757618317\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8.webp 500w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-400x400.webp 400w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-280x280.webp 280w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-247x247.webp 247w, https:\/\/www.ean-express.com\/wp-content\/uploads\/2023\/08\/ean-chapitre8-100x100.webp 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_757618317 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1480616120 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1480616120 .section-bg-overlay {\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_2050478218\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"text-2128815755\" class=\"text\">\n\t\t\n\n<p>EAN codes go far beyond their mere presence as numbers on a package; they are in fact the foundation on which successful product management and an exceptional customer experience are built.<\/p>\n<p>From inventory control to the battle against counterfeiting, their relevance to today&#8217;s commercial landscape is simply indisputable.<\/p>\n<p>Their role as a catalyst for balanced growth and fulfilling customer interaction perfectly illustrates their positive influence on the evolution of the world of commerce.<\/p>\n\t\t\n<style>\n#text-2128815755 {\n  font-size: 1.25rem;\n  line-height: 1;\n  text-align: left;\n  color: rgb(249, 249, 249);\n}\n#text-2128815755 > * {\n  color: rgb(249, 249, 249);\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-385385749\">\n\n\n\t<div id=\"col-5876553\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"\/\" class=\"button secondary is-large\" style=\"padding:10px 20px 10px 20px;\">\n\t\t<span>Click here to get EAN codes in 3 minutes<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2050478218 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(68, 96, 132);\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-2079317246\">\n\n\n\t<div id=\"col-682606529\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"accordion\">\n\n\t<div id=\"accordion-2016424426\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2016424426-label\" class=\"accordion-title plain\" href=\"#accordion-item-do-i-need-an-ean-code-for-each-variant-of-a-product?\" aria-expanded=\"false\" aria-controls=\"accordion-2016424426-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Do I need an EAN code for each variant of a product?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2016424426-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2016424426-label\">\n\t\t\t\n\n<p>Yes, assigning separate EAN codes to each variant enables precise management and clear identification.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3532927920\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3532927920-label\" class=\"accordion-title plain\" href=\"#accordion-item-do-ean-codes-change-over-time?\" aria-expanded=\"false\" aria-controls=\"accordion-3532927920-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Do EAN codes change over time?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3532927920-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3532927920-label\">\n\t\t\t\n\n<p>No, once assigned, a specific EAN code remains the same for that product.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-856917719\" class=\"accordion-item\">\n\t\t<a id=\"accordion-856917719-label\" class=\"accordion-title plain\" href=\"#accordion-item-are-ean-codes-recognized-worldwide?\" aria-expanded=\"false\" aria-controls=\"accordion-856917719-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Are EAN codes recognized worldwide?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-856917719-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-856917719-label\">\n\t\t\t\n\n<p>Yes, EAN codes are used internationally to identify products in a standardized way.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4278154802\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4278154802-label\" class=\"accordion-title plain\" href=\"#accordion-item-can-i-reuse-an-ean-code-for-a-different-product?\" aria-expanded=\"false\" aria-controls=\"accordion-4278154802-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Can I reuse an EAN code for a different product?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4278154802-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4278154802-label\">\n\t\t\t\n\n<p>No, each EAN code is unique and can only be assigned to a single product.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4016671869\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4016671869-label\" class=\"accordion-title plain\" href=\"#accordion-item-do-small-businesses-also-need-ean-codes?\" aria-expanded=\"false\" aria-controls=\"accordion-4016671869-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Do small businesses also need EAN codes?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4016671869-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4016671869-label\">\n\t\t\t\n\n<p>Absolutely! EAN codes aren&#8217;t just for big business. In fact, they&#8217;re just as important, if not more so, for small businesses.  <\/p>\n<p>EAN codes offer small businesses a valuable opportunity to improve their online visibility, comply with the requirements of marketplaces and strengthen their credibility with consumers.<\/p>\n<p>They are an essential tool for efficient inventory management, accurate product identification and a seamless customer experience.<\/p>\n<p>Adopting EAN codes enables small businesses to position themselves with confidence in the competitive marketplace, paving the way for growth and success.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":3454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3533","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/pages\/3533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/comments?post=3533"}],"version-history":[{"count":2,"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/pages\/3533\/revisions"}],"predecessor-version":[{"id":3535,"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/pages\/3533\/revisions\/3535"}],"up":[{"embeddable":true,"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/pages\/3454"}],"wp:attachment":[{"href":"https:\/\/www.ean-express.com\/en\/wp-json\/wp\/v2\/media?parent=3533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}